FIATfem is a new business that focuses on educating women about their feminine genius and providing tools to amplify the strengths they have during a certain phase of their feminine cycle. I worked with the founder to start the brand from scratch by creating a brand kit complete with colors, fonts, logos, and phrases. Then, I worked to build a website and establish social media pages. During the implementation of the website, we also strategized the email marketing plan as well as constructed the e-commerce functionality on the site.

​

A very important piece of this project was the pamphlets I created with content that explained the biological idea behind the feminine genius and how to use essential oils as a tool to psychologically enhance strengths that arise during a woman's cycle.